#88

The OLED TV Flagship War

tvsApril 6, 2026
OLED G6 77-inch

LG

OLED G6 77-inch

$4,999

Buy Now
Winner
S95G 77-inch

Samsung

S95G 77-inch

$4,299

Buy Now
BRAVIA 9 II 77-inch

Sony

BRAVIA 9 II 77-inch

$5,499

Buy Now

Tale of the Tape

OLED G6 77-inch
S95G 77-inch
BRAVIA 9 II 77-inch
Picture
9/10
10/10
9/10
Brightness
8/10
10/10
10/10
Gaming
10/10
9/10
7/10
Smart TV
9/10
8/10
8/10
Value
7/10
9/10
6/10

The Breakdown

Picture

Samsung's third-gen QD-OLED delivers the most vibrant colors—reds and blues practically leap off the screen thanks to quantum dot enhancement. Sony's processing is unmatched for upscaling and motion handling, making even compressed content look pristine. LG's MLA+ panel is stunning but feels slightly less refined than the newer QD-OLED tech.

Brightness

Sony leads with 3,100 nits in small windows—HDR highlights have incredible punch and specular detail pops like never before. Samsung's 3,000 nits is nearly as bright with better full-screen brightness consistency. LG at 2,800 nits is still excellent but noticeably dimmer in daylight viewing.

Gaming

LG dominates gaming with four full-bandwidth HDMI 2.1 ports, 144Hz support, and the lowest input latency we've measured on an OLED. Samsung matches the 144Hz and adds FreeSync Premium Pro for tear-free gaming. Sony's limited to two HDMI 2.1 ports and 120Hz—fine for most, but frustrating for multi-console setups.

Smart TV

LG's webOS 26 is slick, responsive, and the Magic Remote remains the best way to navigate a smart TV. Samsung's Tizen has improved but still pushes too many ads and recommended content. Sony's Google TV implementation is clean and gets updates fastest, though the interface can feel sluggish.

Value

Samsung's aggressive $4,299 pricing for a 77-inch flagship OLED is genuinely competitive—this is the sweet spot. LG's $4,999 is premium but justified by superior gaming features. Sony asks $5,499 for processing prowess that most viewers won't fully appreciate.

The Verdict

The Winner
S

S95G 77-inch

The S95G delivers the best balance of picture quality, brightness, and price in the 2026 OLED wars

Samsung has been refining QD-OLED for three generations now, and the S95G proves they've nailed it. The quantum dot layer produces colors that traditional OLED simply can't match—watch Planet Earth II and prepare to have your mind blown. That 3,000-nit peak brightness means HDR content finally looks properly bright, not just brighter than SDR. At $4,299 for the 77-inch model, it undercuts LG and Sony by hundreds while delivering a picture that's arguably better. The anti-reflective coating works wonders in bright rooms too. Gaming support is comprehensive with 144Hz and FreeSync Premium Pro. This is the OLED to beat in 2026.

But consider:but consider the LG G6 if you're a serious gamer—four HDMI 2.1 ports means you can connect PS5 Pro, Xbox Series X, and a gaming PC without swapping cables
Buy S95G 77-inch

Quick Specs